The Benefits of Push Notifications in Mobile Marketing
What is a push notification?
Push notifications are messages that appear on a smartphone or tablet, even when the user is not actively using an app. Instead of having to open an app, push notifications allow a message to be delivered directly to the user's device.
How can push notifications benefit businesses in mobile marketing?
1. Increased engagement
Push notifications have a higher engagement rate compared to traditional email marketing. According to a study by Localytics, push notifications have an average click-through rate of 7.8% compared to email marketing, which has an average open rate of 20%. This means that push notifications have more chances of reaching their intended audience and getting a response.
2. Better customer retention
Push notifications are an effective way of retaining customers. By sending reminders about new products, sales, or promotions, businesses can keep their customers' attention and drive sales in the process. Push notifications can also be used to remind customers about abandoned shopping carts, win back inactive users, or promote user-generated content.
3. Cost-effective
Push notifications are a cost-effective way of reaching out to customers. Unlike paid ads, businesses can send push notifications to their customers for free. The only cost associated with push notifications is the development of the app or platform used to send the notifications.
4. Personalized messaging
Push notifications can be personalized to meet the needs of various customers. By analyzing customer data, businesses can send tailored messages that align with customers' interests and behavior. This ensures that customers receive relevant information that is more likely to lead to conversions.
5. Increased visibility
Push notifications provide visibility for businesses. By appearing on the lock screen of a customer's device, push notifications can catch the attention of the user, even when they are not actively using their phone. This increases the chances of the message being seen and acted upon.
6. Immediate action
Push notifications can also drive immediate action. By enticing customers with time-sensitive promotions or discounts, businesses can encourage customers to make a purchase or engage with their brand.
7. Improved communication
Push notifications can improve communication between businesses and customers. Customers can be informed about changes in store hours, new product launches, or any updates that businesses want to share. This allows for better communication and creates a stronger bond between the business and its customers.
In conclusion, push notifications remain a powerful tool in mobile marketing. They offer a cost-effective, personalized, and engaging strategy for businesses to reach out to customers. By taking advantage of the benefits of push notifications, businesses can improve their visibility, drive customer retention, and increase sales.